Developed in-house during Nour's tenure as Product Development Manager, Chalhoub Group Beauty Innovation

Haze was built to answer a real gap in the Gulf market: a fragrance-literate consumer with niche taste and a mainstream budget. The brief was to create a brand that felt genuinely elevated, not merely positioned that way, at an accessible price point.

As Lead Product Developer for the full range, the work covered everything from olfactive strategy to final formulation. Four distinct scents were developed, produced in France at 8% concentration (high enough to deliver the longevity and sillage you'd expect from a premium fragrance, not a body mist afterthought). Each mist was formulated as a multi-use hair and body mist. Enriched with glycerin for a skin-care dimension and designed to be worn on hair, skin, or clothing in the layered, generous way that is native to Gulf fragrance culture.

Solar Haze, Saffron Haze and Matcha Haze followed right after!

A quiet proof that niche sensibility and accessible retail are not mutually exclusive.

@hazefragrances